Using patients’ experience to set the pace of therapeutic advances

In a recent Media Lab workshop, a group of industry experts came together to discuss the importance of understanding the patient’s experience, covering everything from the power of patient insights and working with patient associations, to the role of data and technology innovation in diagnostics, treatment and prevention.

For the past year, the world’s attention has been consumed by one thing: people’s health. The pharmaceutical industry was forced to move faster than ever before, to embrace innovation and do things differently. As the world waits to see what the ‘new normal’ will look like, the Media Lab, part of Page & Page and Partners, has set out to uncover whether a new era of healthcare will be focused on using patients’ experience in healthcare to set the pace of the industry’s therapeutic advances.

In recent years, patients have transformed from passive recipients to active consumers, who are empowered experts of their own conditions. Healthcare companies can no longer afford to focus solely on the physiology of diseases, as they operate in today’s increasingly connected and digital environment, which demands greater and earlier patient involvement in the drug development process.

This report explores the impact and importance of using patients’ experience in healthcare to set the pace of the industry’s therapeutic advances, from uncovering the power of patient insights to examining the rapid growth of data usage and technology innovation in diagnosis, treatment and prevention.

Download the full report (PDF)