The role of communication to HCPs in their adoption of novel health products
Healthcare professionals (HCPs) are in the business of sound clinical judgment. Because of this theyâre often the first to embrace innovative products and play a crucial role in introducing new treatment options to their patients. Therefore, it is vital to convey information about new products in a format that is concise and understandable to encourage adoption. Ensuring HCPs stay informed about new therapeutic options can reduce the time between knowledge acquisition and turning that into better patient care.