Erica Henninger, a highly respected senior executive with deep expertise in global client leadership, is set to drive client engagement and business growth, with extensive experience holding senior roles within the healthcare creative and advertising sector, including Global Practice Lead (Advertising) for Real Chemistry, SVP Global Business Lead for MRM, Managing Partner for RAPP and a number of other high profile positions within the Healthcare Advertising space. Erica comments: “I’m incredibly excited to be joining Page & Page at this critical juncture in their evolution as an agency ready to disrupt the healthcare communications landscape. From their proprietary AI tool helping marketers transform their marketing approach, to the amazing team of smart and driven individuals, Page & Page truly sets itself apart.”

Andrew Durkan, with his extensive experience and a proven track record of creative excellence throughout his 25+ years career, is poised to lead the agency’s creative efforts to new heights. Having held senior creative director roles at agencies such as Saatchi & Saatchi, The Tribe, FP7 McCann and Havas Life Medicom, Andrew will provide creative leadership across the agency’s accounts. His ambitions are very straightforward: “I’m here to do two things – to help the agency produce world-class creative work that is the most effective work our clients have ever had, and to give our creative team, particularly the younger ones, the same level of mentorship and belief in the idea that everything is possible, that I was fortunate to receive early in my career.”

Paul Sarjeant, an industry pioneer with a strong focus on digital transformation, will lead the agency’s product and innovation initiatives, ensuring that Page & Page remains at the forefront of cutting-edge healthcare communications. Most recently he spent 8 years as a digital leader at GSK, one of the most prestigious biopharma companies, using data to drive business impact and top-line growth at scale, and is a very respected figure within the healthcare sector. Paul said “It’s time for a revolution in healthcare comms! I’m excited to join the incredible P&P team at such a critical time for the industry. Together we can harness the power of data & AI and redefine what’s possible, with the ambitious goal of enhancing healthcare outcomes.”

The new appointments are a testament to Page & Page’s commitment to harnessing the power of imaginative communication to close the healthcare gap and ensure that every individual lives their healthiest possible life. The agency’s use of cutting-edge AI technology through their in-house built AI solution PIRL further demonstrates their dedication to innovation and forward-thinking in healthcare communications.

“If we just hired one of Andrew, Erica or Paul, we would improve the results that we deliver to our clients, but to have all three join us takes the entire company to the next level in terms of creativity, quality and innovation.” Kristian Webb, Managing Director and Scientific Director at Page & Page.

The appointments come at a pivotal time for the agency as it continues to set new standards for creativity and innovation in healthcare communications. With the addition of these three senior leaders, Page & Page is poised to further differentiate itself as a leading creative agency within the pharmaceuticals, medical technology, digital health, lifestyle and wellbeing sectors, to be the only global healthcare agency to have the innovation and foresight to be able to make mission-critical decisions for their clients powered by their in-house built AI Solution PIRL.

Page & Page is ‘the’ healthcare creative agency to watch out for in 2024, with these three new exceptionally experienced additions to their leadership team and their continued strong growth, will ensure that their presence, influence and added value to the healthcare sector will go from strength to strength.