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How scientific storytelling can help pharma cut through the noise

For many in the pharmaceutical industry, hearing the word ‘storytelling’ in the context of their business might send shivers down their spines. The inference of tall tales, narratives and plots may feel a million miles away from the statistics, evidence and facts that underpin their drug development.

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How healthcare comms can better support clinical trial recruitment

Clinical trials once rarely made the headlines – unless something went drastically wrong – but the past couple of years has changed all that. Amid the full blaze of the pandemic, we saw queues round the block as people volunteered to take part in vaccine clinical trials. The necessity and value of testing new vaccines was particularly evident as the Covid-19 health crisis first gripped nations across the world. And work on vaccines continues – last month, it was announced that Pfizer and BioNTech had started clinical trials for a new Covid vaccine targeting the Omicron variant.

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How can pharma companies help HCPs face Dr. Google?

A correct diagnosis can sometimes take time and patients often look for online support groups and communities to help so improving communications around health and wellbeing is the most effective way to mitigate against the rise of ‘cyberchondria’ born from self-diagnosis and Dr. Google.

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The concordance conundrum: #1 – Metamorphosis

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The concordance conundrum: #2 – What’s in a name?

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The concordance conundrum: #3 – Understanding behaviour change

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The concordance conundrum: #4 – The HCP-patient dynamic

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The concordance conundrum: #5 – The art of active listening

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The concordance conundrum: #6 – Consultations in a virtual world

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How scientific storytelling can help pharma cut through the noise

For many in the pharmaceutical industry, hearing the word ‘storytelling’ in the context of their business might send shivers down their spines. The inference of tall tales, narratives and plots may feel a million miles away from the statistics, evidence and facts that underpin their drug development.

Page & Page

How healthcare comms can better support clinical trial recruitment

Clinical trials once rarely made the headlines – unless something went drastically wrong – but the past couple of years has changed all that. Amid the full blaze of the pandemic, we saw queues round the block as people volunteered to take part in vaccine clinical trials. The necessity and value of testing new vaccines was particularly evident as the Covid-19 health crisis first gripped nations across the world. And work on vaccines continues – last month, it was announced that Pfizer and BioNTech had started clinical trials for a new Covid vaccine targeting the Omicron variant.

Page & Page

How can pharma companies help HCPs face Dr. Google?

A correct diagnosis can sometimes take time and patients often look for online support groups and communities to help so improving communications around health and wellbeing is the most effective way to mitigate against the rise of ‘cyberchondria’ born from self-diagnosis and Dr. Google.

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Treatment for all: The key steps to better representation in pharma

The pharma industry has a lot of work to improve inclusion, clinical trials are clearly the first port of call and an important step to achieving treatment for all.

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Making diversity and inclusion a core part of pharma’s DNA

We brought together a group of industry experts for our latest Media Lab workshop to discuss the process of making diversity and inclusion (D&I) a core part of pharma’s DNA. We covered how to build and nurture a diverse workforce, measure the progress and how to embed D&I in the DNA of companies.

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Using patients’ experience to set the pace of therapeutic advances

In a recent Media Lab workshop, a group of industry experts came together to discuss the importance of understanding the patient’s experience, covering everything from the power of patient insights and working with patient associations, to the role of data and technology innovation in diagnostics, treatment and prevention.

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Stephen Page – the Page & Page story

Stephen has spent the past 30+ years focused on communications for the healthcare sector – working with high profile pharmaceutical, biotech, medical device, health and wellbeing brands across many therapeutic areas.

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Digiday work space comment

A blended approach to home/office working is expected in 2021, but in this industry office work remains crucial to ensure the flow of creative ideas and team building/trust.

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COVID communication response Pharmaceutical Technology

What are some of the biggest miscommunications P&P have noticed during the pandemic?

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FORGET

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Freeing your imagination to create a stimulating brief

A good brief not only clearly sets out business objectives, potential strategy, and target audience insights, it also inspires people. Forget the box, written by Kate & Stephen Page helps to facilitate collaboration between business-minded people and creative people.

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