We asked, you answered, and the results are in… what really does go into a great creative brief?

Over the past few years we have seen the world go through a period of rapid change, facing unexpected challenges and unpredicted turmoil. These challenges have had a lasting and ongoing impact on the healthcare system, including here in the UK. From budget cuts to resource shortfalls, and talent shortages to long treatment waiting times, it can feel as though the pressure is relentless.

We all do it, don’t we? We all follow well-trodden paths and long-standing habits because that is often the best way to manage resources and logistics. I think we’re excused…

Compelling people to care in a world oversaturated with news and information

Advances in medical science are always working towards the same goals; to improve quality of life, and clinical and economic outcomes for patients, caregivers, and health providers alike. But drug regimens are not necessarily risk-free.

In the world of healthcare, across all age groups, our communication needs to be mindful of personal health beliefs, socio-economic backgrounds and education as we try to reinforce positive messaging and drive behavioural change.

Many sectors are riding the wave of digitisation, especially in the wake of the pandemic. And this is true of healthcare, which experienced a rapid transition to meet remote demand in a lockdown world. Digital GP appointments, video calls, home-testing, app uploads and metaverse training for HCPs all became more commonplace.

A deep dive into the power of communication in healthcare, The Sofa Sessions is a series of informal chats with the Page & Page and Partners team about who we are, why we do what we do, why Page & Page and Partners was created and what makes us tick.

Awareness raising is key to boosting patient involvement and engendering trust.