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ChatGPT AI copywriter: looming threat or opportunity to evolve?

Even as someone who makes a living working in healthcare communications, I can still spend many hours copywriting without much progress – it is the nature of the beast [come back to this bit later and write something brilliant].

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Closing the gap with compelling healthcare communication

Closing the gap in healthcare is a mission close to our hearts

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The Sofa Sessions

A deep dive into the power of communication in healthcare, The Sofa Sessions is a series of informal chats with the Page & Page and Partners team about who we are, why we do what we do, why Page & Page and Partners was created and what makes us tick.

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The concordance conundrum: #1 – Metamorphosis

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The concordance conundrum: #2 – What’s in a name?

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The concordance conundrum: #3 – Understanding behaviour change

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The concordance conundrum: #4 – The HCP-patient dynamic

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The concordance conundrum: #5 – The art of active listening

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The concordance conundrum: #6 – Consultations in a virtual world

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ChatGPT AI copywriter: looming threat or opportunity to evolve?

Even as someone who makes a living working in healthcare communications, I can still spend many hours copywriting without much progress – it is the nature of the beast [come back to this bit later and write something brilliant].

Page & Page

Closing the gap with compelling healthcare communication

Closing the gap in healthcare is a mission close to our hearts

Page & Page

The truth behind a great brief

Writing a great creative brief is not as easy as it might seem. In fact, those 1–2 sides of typed A4 are often the difference between a campaign that exists and a campaign that impacts; between creative communications that are seen and heard, and those that are felt and acted upon.

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How to win the market access challenge? Make people care.

Like almost everything else in recent years, market access just got tougher. Since late 2019, the world has faced some extraordinary challenges, and the economic and societal fallout of the global pandemic continues to wreak havoc. Growing financial pressures are universally felt.

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You’re sitting on a time bomb, so think harder and give more! A new philosophy for a new age?

I’m going to upset you.

I’ve something I want to say to you. It might wind you up a bit so if you do not agree with me, I’ll understand. You see, I think as 2022 passed into 2023 something way more profound than just the year changed: I think we’ve moved from an era when you could expect to receive more for giving less of yourself to one in which we’re all going to have to give more of ourselves and expect less back in return. It’s the only way the global economy can ultimately right itself.

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Can Artificial Intelligence Solve the Healthcare Crisis?

On November 30th, 2022, Page & Page and Partners attended a talk held by the Guild of Health Writers to discover how A.I is changing the healthcare landscape, what’s in the pipeline, and how safety and ethics are integral components for its success.

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What constitutes a great creative brief?

We asked, you answered, and the results are in… what really does go into a great creative brief?

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There’s power in collaboration

Over the past few years we have seen the world go through a period of rapid change, facing unexpected challenges and unpredicted turmoil. These challenges have had a lasting and ongoing impact on the healthcare system, including here in the UK. From budget cuts to resource shortfalls, and talent shortages to long treatment waiting times, it can feel as though the pressure is relentless.

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Are you crazy enough to keep doing the same thing and expect a different result?

We all do it, don’t we? We all follow well-trodden paths and long-standing habits because that is often the best way to manage resources and logistics. I think we’re excused…

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FORGET

THE BOX

Freeing your imagination to create a stimulating brief

A good brief not only clearly sets out business objectives, potential strategy, and target audience insights, it also inspires people. Forget the box, written by Kate & Stephen Page helps to facilitate collaboration between business-minded people and creative people.

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A BETTER LIFE

Page & Page and Partners, The Ministry, 79-81 Borough Road, London SE1 1DN • 020 8617 8250 • info@pageandpage.uk.com

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