The pharmaceutical industry is constantly changing, with new medical advances and challenges surfacing regularly. In an industry that is driven by research and innovation, it is vital that the corresponding communications reflect passion and purpose.

Every marketer feels an overwhelming sense of dread the second anyone mentions the V word – let’s make this…go viral or even worse, setting a KPI as having something trend across the internet.

In the ever-evolving landscape of healthcare communications, a paradigm shift in how we speak to healthcare professionals and patients demands our attention. The days of stale, corporate language and glossy, polished façade have gone, with audiences instead craving raw, unfiltered connections with providers of products and services across the industry. They demand to be treated as individuals, and communications must resonate with them on an authentic, personal level in order to be effective. It’s time to break free from the conventional shackles and embrace the unvarnished truth of authenticity in healthcare communications.

‘The most creative’, ‘the best at market research’, ‘the best at medical affairs’ – however agencies have chosen to differentiate themselves, the need to do so is now pivotal to achieving a strong position in the market: critical for winning business.

In today’s highly competitive industry landscape, a business must recognise that their most valuable asset is their employees, without whom, there would be no community, no buzz, no work, and really, no business at all.

Digitisation in healthcare is nothing new, and everyone involved in the health system – in whatever form – must agree that digitisation is changing its delivery.

Discover the role we play as healthcare advertisers in creating lasting behaviour change in our whitepaper report.

Even as someone who makes a living working in healthcare communications, I can still spend many hours copywriting without much progress – it is the nature of the beast [come back to this bit later and write something brilliant].

Closing the gap in healthcare is a mission close to our hearts