Arming dietitians and speech and language therapists with the right information to help save the NHS £19.6m a year in dehydration and malnutrition related issues?

Fresenius Kabi needed a campaign that would differentiate Thick & Easy™ Clear and help give healthcare professionals (HCPs) the materials they needed to bring this problem to light; raising awareness of dehydration among the wider public and ensuring that vulnerable patients receive the support the need.

Increase in
market share

More tap water
being consumed

We developed a multimedia HCP-facing campaign focused on the importance of staying hydrated. We also created a consumer-facing website ( and materials focused on hydration.

We developed a consumer-focused volunteer initiative, called Hydration Angels. This programme aimed to train volunteers to help hydrate people in care homes. It included an animation highlighting the dangers of dehydration.

See some of our other work